Site Navigation

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As the lead designer I was tasked with revamping the site navigation. Working with web producers, merchants, developers, and senior leadership to create a new navigation system to help the customer find curated collections, seasonal shops, and top categories cross devices.

 
 
 

wireframes

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Key features that needed to carry over to the mobile shopping experience

 
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COmmunicated with key stakeholders through out design process to deliver a final product that met their needs, implemented analytics, and organized products in a more effective manner that made it easier for consumers to digest and navigate.

 
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