Family Matching Shop


Family matching is one of Hanna Andersson's corner stone products.  Going into the holiday season they wanted to adapt their current 35+ collections into a easy to navigate shop that allowed the customer to view the robust curated product lines without being overwhelmed . My role as the Senior Designer was to adapt wireframes, create prototypes and develop the UI look and feel.


shopping experience


Pajama + Outfit landing Pages

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1.0.0-Landing Page – 1.png

New features

Created a interactive family checklist on collection pages to give a more personal family product return.  Also incorporated marketing modules within the product grid to break up page and help to cross sell products and create a platform to promote hanna's latest offers through shopping experience.